Pioneer in online shopping in Sweden
Bokus, which was formed back in 1997, is a pioneer in online shopping in Sweden. Today, Bokus has developed into a well-established and appreciated brand with a large customer base. Bokus offers a broad range of books in all formats from around the world. With a seamless customer experience, low prices and over ten million book titles, customers can always find what they are looking for.
bokus in figures
Aided brand awareness
Market share (of online shopping channel)
Online visits in 2021
A strong brand
More than ten million book titles from around the world
The range offered on bokus.com is enormous, with more than ten million book titles from around the world. It includes both paper books and digital audio books and e-books. The subscription service Bokus Play, which is filled with audio books and e-books, can also be reached via bokus.com.
Seamless customer experience and low prices
Bokus provides a seamless customer experience, with simple checkout and flexible delivery alternatives. All customer deliveries, to both private and corporate customers, are climate compensated through Vi-skogen.
Bokus always offers books at low prices.
Students - an important customer group
All customers are important to Bokus but we are particularly passionate about students, helping them to find their course literature in our large, low-price offering. We also offer a popular buy-and-sell market, a sustainable marketplace for second-hand course literature where students can post advertisements and search for course books free of charge.
A strong brand
Awareness of the Bokus brand is high – aided brand awareness is a full 81% of Sweden’s adult population. Bokus’s brand awareness is even higher in the student segment. 39 million visits were made to bokus.com during 2021.
Broad customer group and stable profitability
Bokus’s target groups are private consumers, companies and public-sector operations.
Bokus, including the Bokus Play streaming service, accounts for about 40% of Bokusgruppen’s sales (2020) and has shown stable profitability since 2014. During 2020, Bokus increased its sales by 20%.
Bokus is included in Bokusgruppen’s Bokus Online segment.