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Language: Svenska | English



Pioneer in online shopping in Sweden

Bokus, which was formed back in 1997, is a pioneer in online shopping in Sweden. Today, Bokus has developed into a well-established and appreciated brand with a large customer base. Bokus offers a broad range of books in all formats from around the world. With a seamless customer experience, low prices and over ten million book titles, customers can always find what they are looking for.

bokus in figures 


Aided brand awareness


Market share (of online shopping channel)




Online visits (2023)

A strong brand

More than ten million book titles from around the world

The range offered on is enormous, with more than ten million book titles from around the world. It includes both paper books and digital audio books and e-books. The subscription service Bokus Play, which is filled with audio books and e-books, can also be reached via 

Seamless customer experience and low prices

Bokus provides a seamless customer experience, with simple checkout and flexible delivery alternatives. All customer deliveries, to both private and corporate customers, are climate compensated through Vi-skogen.

Bokus always offers books at low prices.

Students - an important customer group

All customers are important to Bokus but we are particularly passionate about students, helping them to find their course literature in our large, low-price offering. We also offer a popular buy-and-sell market, a sustainable marketplace for second-hand course literature where students can post advertisements and search for course books free of charge.

A strong brand 

Awareness of the Bokus brand is high – aided brand awareness is a full 78 % of Sweden’s adult population. Bokus’s brand awareness is even higher in the student segment. 25 million visits were made at during 2023.

Broad customer group and stable profitability

Bokus’s target groups are private consumers, companies and public-sector operations.

Online sales accounts for about 39 % of Bokusgruppen’s sales (2023) and has shown stable profitability since 2014. 

Bokus is included in Bokusgruppen’s Bokus segment, which also includes Bokus Play.

Read more on Bokus' website