OUR objectives
Objective: To be the customer’s preferred choice
Our goal is to be the preferred choice for as many customers as possible through complementary customer offerings that suit different needs and preferences. Dedicated employees and loyal customers are the key to long-term sustainable sales growth, which, in combination with efficient implementation, ensures stable earnings development. Stable earnings enable continued business development in step with a changing world.
We have chosen to divide our targets into three parts that are closely linked together and integrated in our daily operations.
Our targets are our most important steering documents and are continuously monitored.
Our strategies
Our strategies
The value shelf expresses our targets and direction
Bokusgruppen’s targets and strategies are summarised in a value shelf which consists of several strategic building blocks, supported by a strong enduring and unifying corporate culture. The value shelf shows how we create value for our customers, employees and owners and how we create the best possible conditions for achieving our targets and delivering on our vision: Everyone should experience the joy of reading, every day!
Strategic building blocks
Bokusgruppen has several strategic building blocks. Some directly linked to our customer offerings, through complementary brands, and two comprehensive areas; one for sustainability and one for profitability improvements.
Complementary brands and a unique market position
The overall target, to be the preferred choice by as many as possible, is reached through the complementary brands Akademibokhandeln, Bokus, , Bokus Play and Pen Store. Through these we meet all types of customer preferences, no matter in what channel our customers chose to make their purchases.
No other Swedish market player has a complete offering with all book formats in physical and digital channels as well as an inspiring and creative assortment (Skriva Spela Skapa). With strong brands which all contribute to the vision Joy of reading, every day! we reach a large part of the Swedish population.
No other player has a comprehensive offering covering all physical and digital channels. Our complementary brands enable us to reach out to the whole of Sweden – digitally and physically.
Sustainability
Bokusgruppen has an important role in society and shall contribute to the positive development of society to enable future generations to experience the joy of reading.
Our sustainability work focuses on the Joy of Reading, Employees, Product Range and Environment & Climate.
Our sustainability management is integrated in our business and an integral part of our employees' daily operations. Customers, suppliers and other stakeholders also have high expectations on our sustianability efforts.
Profitability improvements
Constant focus on profitability improvements are a hallmark of Bokusgruppen.
A large part is about continously strengthen our gross margins through automated price optimisation, a well-balanced product range and through successful supplier negotiations. We also work continously on staffing optimisation and lease negotiations to improve profitability of our store business. In 2025 and 2026, we updated our IT-tools för improved efficiency and automisation.
Our focus on profitabillity is noticeable both in our daily operations and in our work to develop our business for the future.
Our values
Our values are important to us. Our entire business culture is based on five values, which are well established by all our employees and present in our daily business.
- Our CUSTOMERS are the most important thing we have, and they are our focus in everything we do. From customer behavior and customer data, we gain insights that strengthen our competitiveness.
- We have the COURAGE to challenge ourselves and invest in new solutions based on our customers' needs.
- We take RESPONSIBILITY for our assignments, our relationships, and our learning to ensure a profitable and sustainable business.
- We work TOGETHER, sharing knowledge, supporting each other, showing trust, and providing everyone with the opportunity to develop and experience joy in their work.
- We make a DIFFERENCE for our customers, colleagues, owners, and society at large.