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Our vision

Bokusgruppen's vision: Everyone should experience the joy of reading, every day  

Bokusgruppen has a distinct and long-term vision that contributes to a strong corporate culture and dedicated employees. Our vision continuously guides us to develop our offerings and satisfy customers’ varying requirements and new consumer behaviours.

Our vision is that everyone should experience the joy of reading every day. That books should open doors to new worlds, provide relaxation, knowledge, and inspiration. The joy of reading is also about community – a bedtime story at night, a reading experience to share with a friend.

"Based on profitability, we aim to contribute to a sustainable and democratic society"

Our vision is to contribute to a democratic and sustainable society where everyone has the same opportunity to absorb and evaluate information, as well as exchange thoughts and opinions. Reading and writing people develop their language skills, can express themselves, and create dialogue. Through language, we understand each other, society, and ourselves.

Our vision is to inspire reading, learning, and creativity. We aim to inspire meaningful relaxation, entertainment, and community. We want to be a hub in the cultural landscape, a meeting place for all, a place where children and young people are inspired and developed, where literature from around the world is made accessible to everyone, every day, around the clock. Books in all formats should be available where people gather, in stores and online.

Our vision is, based on profitability, to contribute to a sustainable society where even future generations can experience the joy of reading.

our business concept

Business concept 

Bokusgruppen offers a broad range of books from around the world in all formats and channels combined with an inspiring range of art supplies, games, toys, planners, gift wrapping and cards.

Based on customers’ requirements and preferences, we create physical and digital meeting places and sales channels where we provide guidance and inspiration to encourage people to discover the joy of reading, learning, creativity and shopping. With a large store network throughout the country, online shopping and a digital subscription service, we have the best prerequisites to reach out to the population of Sweden.

With a focus on sustainability and profitability, we continuously develop our product range, services and sales channels to create an even better shopping experience for our customers.

Our customers include private individuals, companies and public-sector operations throughout Sweden.