Unique subscription service
Bokus Play is an attractive and unique subscription service that was launched in 2018. In addition to tens of thousands of digital audio books and e-books, customers are also offered added value in the form of discounts and other offers from Akademibokhandeln and Bokus. Bokus Play is active in the fastest-growing segment of the book market.
Flexibel subscription service
Bokus Play has a flexible and affordable offering where the customer can freely change between three different subscriptions – base, premium and family.
Growing format that makes stories available to more people
The audiobook format is becoming increasingly popular among customers. Subscription services are currently the fastest-growing segment. Audiobook subscriptions have created new opportunities to enjoy stories for people who cannot or don’t want to read traditional books. This in turn provides us with a new opportunity to bring our vision – the joy of reading – to even more people.
Significant integration between Akademibokhandeln och Bokus
Bokus Play is integrated with Bokusgruppen’s other brands. This means that Bokus Play is marketed in all of Bokusgruppen’s channels, meaning in the store network and to Akademibokhandeln’s 2.1 million members. Bokus Play customers are also offered the opportunity to utilise various discounts and other offers from Akademibokhandeln and Bokus.
Bokus Play is included in Bokusgruppen’s Bokus Online segment.